Artificial intelligence and deep learning software for scientific purposes.
A new identity with meaning
Everything is data. We wanted to create a digital identity that is unique, personal and most of all different each time you encounter it. Based on momentarily parameters the shape, colour, etc changes and creates a unique meaningful experience.
Workshops gave us insight into what the company did, what it stands for and how it wanted to be perceived. Through brainstorm sessions and associative thinking we came up with a range of potential ideas.
Through sketching and illustrating these ideas came alive and showed there dynamic potential. Eventually a selection of these designs made it to the client presentation.