Ferret.ai is a Chrome extension that summarizes/enriches articles and provides full-text search on your reading history.

Identity design, illustration, UI design
Ferret logo

A digital identity that differs from the competition

In order to stand out amongst other scientific tools we came up with a superhero storyline. The goal was to create an engaging identity to attract and delight new users.

Ferret logo

Fresh & iconic style

Based on our storyline I designed a scalable and stand-alone logo resembling a superhero shield. To enhance the storyline I created multiple characters that are used in different media, including the website, an instruction video and successful marketing campaigns.

Ferret micro

Micro-interactions

All assets are easy to animate to enhance the user experience and surprise and delight new customers.

Ferret Team

Website

Whilst creating the visual identity we also designed a landingspage, showing the best features and a way to instantly install the extension.

Visit ferret.ai