Ferret.ai is a Chrome extension that summarizes/enriches articles and provides full-text search on your reading history.
Identity design, illustration, UI design
A digital identity that differs from the competition
In order to stand out amongst other scientific tools we came up with a superhero storyline. The goal was to create an engaging identity to attract and delight new users.
Fresh & iconic style
Based on our storyline I designed a scalable and stand-alone logo resembling a superhero shield. To enhance the storyline I created multiple characters that are used in different media, including the website, an instruction video and successful marketing campaigns.
All assets are easy to animate to enhance the user experience and surprise and delight new customers.