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Identity design, illustration, UI design
A brand new digital identity that differs from the competition
In order to stand out among other scientific tools a superhero persona was created. This led to an engaging identity with illustrations, micro-interactions, voice and tone, one-minute video, etc.Visit website
An iconic logo
Creating a superhero identity came with designing a scalable and stand-alone logo resembling a superhero shield.
Illustrations and assets
A variety of assets were illustrated to be used in an animation video and throughout marketing campaigns.
The new identity lends itself for animations to enhance the user experience of micro-interactions.